Episode 007 • February 26, 2026 • 49:13
Jay Nathan, Jeff Breunsbach, Jon Olson
Listen on: Spotify | Apple Podcasts | YouTube
About This Episode
Jon Olson, Chief Legal Officer at Blackbaud, joins Jay Nathan and Jeff Breunsbach to challenge everything most people assume about what a legal department is for. Jon's thesis is simple: law is a revenue function. His team's job isn't to find reasons to say no — it's to pave the road so the business can move fast, close deals, and grow.
The conversation spans the full arc of how law and customer success intersect: how CLOs should work with customer-facing teams during renewals and negotiations, why the Minto Pyramid makes for better escalations to legal, and how Blackbaud built an AI governance structure that actually accelerated adoption rather than killing it. Jon shares a candid look at where AI in law stands today — contract redlining in minutes instead of hours — and where it's headed: RAG-based institutional knowledge, real-time regulatory monitoring, and full expert systems that can surface negotiation strategies from thousands of historical contracts.
Plus: why the $300 billion in projected AI revenue by 2030 can't come from existing software spend — and what that means for every SaaS company's customer strategy. And the fun fact no one saw coming: Jon is a three-time game show contestant, including an appearance on a show filmed in a Trump-owned Atlantic City casino in 1990.
Key Takeaways
Law is a revenue-driving function, not a compliance gatekeeper. Jon opens with a reframe that shapes the entire conversation: without revenue, every other legal concern becomes irrelevant. His team is measured not just on risk mitigation but on how many deals they enable. This orientation changes everything — how they hire, how they engage with sales and CS, and how they approach customer negotiations.
The "ultimate backstage pass" gives CLOs a unique view of the business. Jon borrows a line from Al Pacino's character in The Devil's Advocate: law is the ultimate backstage pass. His team touches 80–90% of Blackbaud's quarterly accomplishments — commercial deals, international expansion, M&A, partnerships. That cross-functional visibility makes the CLO one of the most strategically positioned people in any company.
"Yes, but" beats "no" every time. Jon coaches his team to never just say no. Instead, they surface the risks, quantify them, and propose a creative path forward. His example: when Uber was being conceived, a purely risk-averse lawyer would have killed it — licensing conflicts, independent contractor liability, duty of care. The right legal answer was never to say no; it was to find the structure that worked. The same logic applies to customer contract negotiations.
The Minto Pyramid is a better way to bring legal a problem. Jeff shares the Minto Pyramid — an inverted communication model where you lead with the conclusion (what the customer is trying to accomplish), then support it. Jon has been teaching law students the exact same framework for years: state your position first, then build the argument. Don't bury the lead in 120 pages of analysis and save your recommendation for the last sentence. Executives will question the reasoning — but only after they understand where you're going.
Blackbaud's AI council turned governance into a speed accelerator. When ChatGPT first appeared, Blackbaud's IT team flagged that employees were already using it — including for potentially sensitive content like earnings figures. Rather than locking it down, the company built a structured AI council with a Chief Privacy Officer and Chief Data Officer as co-leads. Use cases flow in, get evaluated, and get shared across teams. The result: clear guardrails that let people move faster, not slower.
AI in law today is about speed; AI in law tomorrow is about intelligence. Today, AI can redline a 100-page contract against a standard playbook in 2–3 minutes instead of hours — a massive efficiency gain. But Jon sees the real payoff coming in the next phase: AI that analyzes a company's full historical contract database, surfaces patterns in where risk actually materialized, recommends negotiation strategies based on past outcomes, and provides real-time updates when a jurisdiction's legal landscape shifts. That's the move from faster to smarter to expert system.
The real AI opportunity is top-line revenue, not just cost savings. Jeff makes a point Jon immediately validates: most companies are capturing AI's efficiency gains on the cost side. The bigger prize is untapped revenue — using AI to surface underpriced customers, enable dynamic pricing, tailor contract terms to individual risk profiles, and find revenue hiding in existing contract data. Jay adds the macro framing: OpenAI and Anthropic are projected to generate $300 billion in revenue by 2030, and that money can't come from the existing $400–500 billion global software spend. New value has to be created.
Jevons Paradox predicts AI will create more work, not less. Jon references the historical pattern: when calculators arrived, accountants didn't disappear — there are more now than ever. The same held for every major productivity technology. The tasks that get automated are often the ones no one liked doing anyway. The people doing those tasks move to higher-value work, productivity expands, and new categories of demand emerge. Jon sees AI as the most exciting development of his career since the dawn of the internet.
Chapters
00:01 – Welcome and introducing Jon Olson, Chief Legal Officer at Blackbaud
01:49 – Jon's background: 17 years at Blackbaud, from a law department of one to a team of 14
03:40 – Law as a revenue enabler: why the CLO's job is to drive deals, not block them
06:46 – How customer leaders should bring problems to legal without overloading the team
08:10 – The philosophy of "yes, but": surfacing and managing risk without saying no
10:15 – The Uber example: when legal creativity enables category creation
12:28 – Jeff introduces the Minto Pyramid: lead with the conclusion, support it below
14:23 – Jon's inverted pyramid for law students and executives: don't bury the lead
17:27 – How Blackbaud built its AI council and why structure accelerated adoption
20:45 – AI cautionary tales: the story of an AI that wouldn't stop deleting emails
23:42 – AI transforming legal today: contract redlining in 2–3 minutes instead of hours
25:09 – The future of AI in law: from faster to smarter to expert systems
31:11 – AI for litigation strategy and early fraud detection
32:02 – AI's real P&L opportunity: why top-line revenue growth matters more than cost savings
37:55 – Jay on the SaaS macro: where does $300B in projected AI revenue come from?
40:02 – Jevons Paradox: why AI will expand work, not eliminate it
43:11 – Jeff's company and the future of proactive healthcare diagnostics with AI
45:16 – The AI adoption chart: the vast majority of the world hasn't touched it yet
49:45 – Fun fact: Jon's three game show appearances (Trump Card, Jeopardy, Who Wants to Be a Millionaire)
51:54 – Wrap-up
Mentioned in This Episode
Blackbaud – The world's largest provider of technology solutions to nonprofits, headquartered in Charleston, South Carolina, founded in 1981
ChatGPT – Conversational AI product from OpenAI that triggered the current AI wave
Claude – AI assistant from Anthropic; Jeff also built a Claude skill to help his team apply the Minto Pyramid framework
Grok – AI assistant from xAI
OpenAI – AI research and deployment company; Jay cites their projected $300B in combined revenue with Anthropic by 2030
Anthropic – AI safety company and maker of Claude; Dario Amodei referenced in the context of AI's employment impact
Uber / Lyft – Ride-sharing platforms used as a case study in legal innovation and risk-taking
Workday – Enterprise software platform referenced in the discussion of SaaS disruption
The Neuron – AI newsletter Jon reads; he cites a cautionary AI story from it during the episode
Charleston School of Law – Jon's law school partner; Blackbaud has hosted 50+ student interns over the years
Junction – Jeff's company; an API developer tool for lab diagnostics in healthcare
Trump Card – 1990 game show filmed at a Trump-owned Atlantic City casino; Jon's first game show appearance
Jeopardy – Classic trivia game show; Jon appeared in the mid-1990s
Who Wants to Be a Millionaire – Jon's most recent (and most fun) game show appearance; he made it to the hot seat before going out on a tough question
About Jon Olson
Jon Olson – Chief Legal Officer at Blackbaud. Jon joined Blackbaud in 2008 as a one-person law department and has grown it to a team of 14 professionals. He is a longtime advocate for law as a revenue-enabling function and has been an early adopter of AI tools in the legal field.
He maintains a close partnership with the Charleston School of Law, where Blackbaud has hosted over 50 student interns. Outside of work, Jon is a trivia enthusiast and three-time game show contestant.
Your Hosts
Jay Nathan – CEO of Balboa Solutions and co-founder of ChiefCustomerOfficer.io
Jeff Breunsbach – Head of Customer Success at Junction and co-founder of ChiefCustomerOfficer.io



